Customer Acquisition Cost (CAC) Calculator
Divide marketing plus sales spend by new customers. Free CAC calculator for campaign or period totals.
Parameters
Enter the required details below
Ready to Calculate
Enter your parameters and click calculate to see the results here.
How to Use
- Enter Marketing Spend ($).
- Enter Sales Spend ($).
- Enter New Customers Acquired.
- Click Calculate to see Customer Acquisition Cost and Total Spend.
- Check the result. Use Reset if you want to try different numbers.
About This Calculator
CAC is what you spend to win one new customer: (marketing + sales) ÷ new customers in the same period. Keep the time window consistent.
CAC
CAC = (marketing + sales) / new customers
Frequently asked questions
How do you calculate customer acquisition cost?+
Add acquisition spend for a period and divide by new customers acquired in that period.
Is Customer Acquisition Cost (CAC) Calculator free to use?+
Yes. Customer Acquisition Cost (CAC) Calculator is free and does not require an account. The calculation runs in your browser.
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